Caremark’s thriving network of in-home care and support franchisees have enjoyed sustained growth through the political uncertainty of Brexit and the economic turbulence of COVID-19, in fact they have shown 20% growth on average during 2020 alone.
Founded in 2005, Caremark has grown to become the leading franchise provider of in-home care services in the UK. It currently has an established network of over 110 franchisees and with 12 overseas territories, is enjoying an increasing presence, both at home and abroad.
Caremark’s proven success continues through the uncertainty of Brexit and the current pandemic, due to a tried and tested model, along with an unrivalled support structure and being a wholly independently UK-owned franchisor allows for strategic business decisions to be made swiftly, benefitting the network on all fronts.
Multiple revenue streams
The growing diversity of services that Caremark offers means there are multiple revenue streams open to the franchisee including:
- Live-in care
- Respite Care
- Companionship and social services
- Dementia care
- Children’s services
- Personal Care
Also, innovative new care systems such as PatchCare®, offering the support and help when the clients want it, whenever they need it, tailored to individual client’s needs, in the comfort of their own home. The PatchCare® model, is designed to help tackle issues such as loneliness and social isolation, while also lowering hospital admissions and ambulance calls and aiding retention of Care Workers through flexible working hours, in a tight geographical area.
Over the years, Caremark has developed and refined a robust system bolstered by strong policies and procedures, which assist franchisees to deliver the highest standard of care and support. It also enables them to grow a sustainable business at the same time. This proven model allows every Caremark franchise to focus on developing their business, which the Care Manager builds and supervises a team of trusted Care & Support Workers. Adhering to such a robust, resilient system reduces risk for the new business owners, especially during the crucial first year.
As a full member of the British Franchise Association (bfa), Caremark prides itself on honesty and transparency. Thanks to its strong code of ethics, the company places this at the centre of everything it does. Caremark has built a respected and reputable brand, giving instant credibility to new franchisees. This brand instills credibility, key to building a working client base. Caremark’s excellent relationship with numerous leading high street banks pay a major role in helping new franchise partners to fund their new venture.
Training and ongoing support
Caremark offer a comprehensive in-house training and ongoing support through a structured 10-day initial training programme and a field support team once up and running. This two-pronged support from head office and the Regional Management Team includes, Business Development, Staff Training and Regulations, IT, PR, Marketing and Roster Management support. Once a business has been registered by the Care Quality Commission, new franchisees also benefit from a straightforward process which makes it easy to launch their business and introduce the Caremark brand to their local community.
A sustainable and resilient business opportunity
Caremark’s proven business opportunity continues to attract a wide variety of professionals from different sectors. Having a background in care is not necessary, due to the full training and ongoing support. Although, business management experience is required along with a passion for the care sector, with a genuine desire to grow a community-based service, along with the drive to build a sustainable business. The common denominator among all Caremark franchisees is their desire to be in a business which gives something back to society and makes a difference to the most vulnerable people in their communities.